Since its beginning in 2002, De Bethune has demonstrated an original approach to classic watchmaking. The brand’s vision of doing not more, but better has led the brand to produce timepieces of exceptional aesthetic, elegance and intelligence.
De Bethune is an independent Swiss watch manufacturer located at L’Auberson, in the Jura mountain pastures of the canton of Vaud, Switzerland. Here, some 30 employees, including watchmakers, engineers, developer-designers, micromechanical engineers, polishers and decorators focus firmly on the research and development of technical and aesthetic innovations in the spirit of the great 18th century master watchmakers.
When the first DB28 was launched in 2010, De Bethune’s idea was to present a timepiece with an identity all its own and a resolutely futuristic vision of the art of watchmaking. The distinctive case shape, the crown at 12 o’clock inspired by pocket watches. Just some of the hallmarks of the contemporary aestheticism specific to De Bethune. It is on this timepiece that De Bethune’s unique and innovative – and patented – floating lugs, designed also to significantly improve comfort, demonstrated their self-evident purpose. Since then, the DB28 has continued to express the past, present and future of watchmaking culture through its various iterations.
Source: The Hour Glass